Acquisition & Ads

Real Stripe payments matched to DM / VSL / Organic / Referral. Click any Source cell to fix or confirm it — changes save instantly.

Funnel economics spend · cost per lead/call/acquisition · ROAS▶

Organic and Referral have no media spend, so only counts and revenue show for those.

SourceSpendLeadsCost/Lead BookedCost/BookedLive CallsCost/Live AcquisitionsCost/Acq.ROAS

Clients ▶
Date Client First Charge Total Paid # Source Status Match Note

Methodology: Real paying clients from Stripe (excludes charges with no linked customer). VSL = matched to a VSL ad-click. DM / Organic / Referral = matched against your monthly sales tracker or the DM Source Log. Needs Review = no record in either source.

Call log booked calls by month · showed/closed/cash▶

VSL and DM Ads fully itemized.

Show rate—
Close rate—
Cash Collected—
Contracted Revenue—

Top ads ranked by closes within the filter above

Ad LeadsCloses Close RateCash Collected
Date NameSourceAd ShowedClosed Cash Collected

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